Food Marketing: General Food Labelling


The law concerning food labelling is almost exclusively to be found in retained EU law Regulation (EU) 1169/2011 on the provision of food information to consumers. The Regulation is more commonly referred to as the ‘FIC’ (food information to consumers) and is defined as such by law, but occasionally the ‘FIR’ (food information regulation).

The stated aim of the FIC Regulation is to “pursue a high level of protection of consumers’ health and interests by providing a basis for final consumers to make informed choices and to make safe use of food, with particular regard to health, economic, environmental, social and ethical considerations.”

In so doing, regulations made under various provisions of the FIC Regulation must consider the need to protect the legitimate interests of producers and promote the production of quality products.