A little while ago I wrote about the debasement of ordinary words and their exploitation for pure commercial advantage. Dominos Pizza leads the pack as it cynically pushes the ‘Dominos Artisan Pizza’ and presumably relies on no lesser authority than Lewis Carrol’s Humpty Dumpty in Through the Looking Glass:
Growing and Selling
Food law and the regulatory framework for artisan and small scale producers in growing, making and selling produce, business models, street food and foraging.
Investigative food journalist Barry Estabrook exposes the “human and environmental cost of the $5 billion fresh tomato industry” in this compelling account. I picked up Tomatoland thinking it to be simply a book about the industrialisation of a favourite food, but it is much, much more and provides a graphic account of the politics of production and the exploitation, oppression and, yes, slavery of ordinary workers involved in putting Florida tomatoes on supermarket shelves.
